L'Oréal Professionnel 7.11 Dia Color Demi-Permanent Gloss Color

L'Oréal Professionnel 7.11 Dia Color Demi-Permanent Gloss Color is a professional ammonia-free demi-permanent gloss in a cool deep ash blonde (level 7 with an intense double-ash reflect), made for stylists who need to neutralize warmth and brass while adding shine. This tone-on-tone gloss deposits cool tone without permanent lift and fades with no harsh regrowth line.

• Ammonia-free demi-permanent formula for a gentle, glossy result
• Deep double-ash reflect counteracts unwanted gold and orange
• Adds cool tone and mirror-like shine to blonde hair
• Blends grey for a soft, natural-looking finish
• Tone-on-tone deposit with no lift and no harsh demarcation
• Conditioning base leaves hair feeling soft and smooth

For professional use: mix this Dia Color gloss with the recommended Dia oxidant per the technical guide, apply, process and then rinse and condition. Always complete a patch and strand test before every service to confirm the tone.

Best applied by a licensed colorist. Review the full ingredient list below before use, and support this Dia demi-permanent gloss color with a sulfate-free, color-safe routine to keep ash tone true between visits.