Good for all hair types, Amika’s signature formulas contain everything you need for amazing hair! 10 nourishing product essentials for each step of your haircare routine.  Keep your hair hydrated with Normcore Signature Shampoo & Conditioner that is nutrient & vitamin rich. Soften & replenish the hair with the Soulfood Nourishing Mask. Let’s not forget about styling products! Amika offers the styling essentials – a heat protectant serum, a shine cream, frizz diminishing oil, a hair fragrance and the hair’s holy grail – the award-winning Perk Up Dry Shampoo!

Time to detox! Reset your hair with Amika’s Detox Collection. This collection focuses on cleansing the hair by removing excess oils and product build-up to give the hair a healthy refresh. This product line features 4 detox products: Reset Pink Charcoal Scalp Cleansing Oil, Exfoliating Jelly Shampoo, Clarifying Gel Shampoo & Clarifying Gel Conditioner. The Scalp Cleansing Oil is a pre-wash that breaks down product build-up to prepare for the ultimate reset. The Exfoliating Jelly Shampoo purifies the scalp from oil and grease and exfoliates those deal skin cells. Lastly, use the Clarifying Gel Shampoo & Conditioner to clarify your scalp to rid the hair of oil, dirt, odors and sweat.

You’re not going anywhere! Keep your hairstyle in place with Amika’s Hold Collection. Amika created two crunch-free formulas to make your style last as long as possible. The Fluxus Touchable Hairspray is a flexible-hold hairspray for all day style that you can still run your fingers through. It increases blowout longevity, banishes frizz, and boosts shine. For a more intense hold, use the Headstrong Intense Hold Hairspray. This hairspray is for all day ‘dos. It’s perfect for updos and hair that doesn’t easily hold a curl.

Smooth it out with Amika’s Smooth Collection. We all dream of smooth and frizz-free hair - this collection can help you get there! Start the smoothing process by using the Velveteen Dream Smoothing Shampoo & Conditioner that gently cleanses and smooths hair and provides time-released humidity protection. Fight those unmanageable and extra frizzy strands with the Velveteen Dream Smoothing Balm and finish your look with The Shield Anti-Humidity Spray – clinically proven to protect hair from frizz for over 24 hours.

Maintain and keep your color fresh with Amika’s Color Collection. This collection aims to keep color vivid while also providing a glossy shine to the hair. Start your color protection journey with the Pre-Shampoo Color Seal to seal hair cuticle & balance the hair’s pH to prevent wash-related fading. Follow up with Color-Lock Shampoo & Conditioner to preserve your hair color, keeping hair strands vibrant. From dull to dazzling, apply the Instant Shine Mask to add shine and smoothness, and lock in the moisture with the Color-Lock Leave-In Conditioner to detangle and soften the hair. For some extra shine, add the Top Gloss Shine Spray to give a glossy finish for lustrous locks galore.

Blonde maintenance made easy! Amika’s Blonde Collection repairs damaged stands and tones brassy hues to bring out the best and brightest shades of blonde, gray and silver. Using ultra-violet pigments, the Cool Blonde Repair Purple Shampoo & Conditioner will bust your brass in no time! For extra conditioning, use the Cool Blonde Intense Repair Masks that reduces breakage, hydrates, and tones. For a smooth & icy finish – keep your blonde bright and tame the frizz with the Supernova Blonde Violet Moisture & Shine Cream.

Give me some texture! Beach waves, effortless updos, or a messy hair look – Amika’s Texture Collection gives your locks perfectly-imperfect texture (no effort needed!). This collection features the Un.Done Volume and Matte Texture Spray which is a dry finishing spray that instantly adds volume and texture for a sexy bedhead look, minus the bed. This dry invisible spray leaves zero residue behind and creates a fuller, beachy hair look with a matte finish.

Pump up the volume with Amika’s Volume Collection! Add some long-lasting lift to your hairstyle with formulas specifically designed to provide body while also promoting long term hair health. The 3D Volume Shampoo & Conditioner work together to cleanse and moisturize while plumping the hair to provide that extra lift. Encourage the appearance of healthier looking hair with the 3D Daily Thickening Treatment, which is infused with Redensyl, that sets the foundation for hair growth. Finish your voluminous style Plus Size Perfect Body Mousse to add touchable body & bounce, and blowout with Brooklyn Bombshell Blowout Spray to add extra lift and texture to the hair.

The perfect curl products do exist! Time to get beautiful, bouncy curls that last. Amika’s Curl Collection is made up of weightless, moisturizing products to make you have the curls of your dreams. These products aim to hydrate, smoothen, and enhance your natural curls. This collection includes 3 styling products to make you curls pop! The Curl Corps Defining Cream softly coaxes curls into their natural shape while maintaining a light hold and prevents frizz. The Enhancing Gel gives superior shape and a crunch-free finish while also adding that beautiful, extra shine. We know sometimes curls can lose their definition over time, but not with Power Hour Curl Refreshing Spray! This spray instantly revives curls, resulting in soft, touchable, and shiny strands.

Treat damaged hair with Amika’s Repair Collection – The Kure. These ultra-luxurious and moisturizing formulas are made with bond cure technology and plant butters to help revitalize dry, damaged hair. The Bond Repair Shampoo & Conditioner provides 87% more repair, 55% less breakage and 2x stronger hair after one use. For an extra “oomph” – the Intense Bond Repair Mask will instantly help transform your dry hair! If you’re looking for a faster solution, use the Multi-task Repair Treatment – a rinse out mask that doubles as a leave-in treatment. Finish your repair with the Instant Repair cream – seals 96% of split ends in just one use!

Hydration is key – keep healthy hair with Amika’s Hydration Collection! This collection offers hair hydrating essentials that are infused with hyaluronic acid + squalene to create the dreamy hair you’ve always wanted. Put your dry hair to bed with The Dream Routine Overnight Hydration Treatment! It boosts moisture for over 72 hours and results in hair that is 3x more hydrated by the morning! Put 3-4 pumps in damp hair, leave in overnight and by morning, you’ll wake up with ultra hydrated hair.

Designed with both professionals and consumers in mind, Amika’s Tools are straightforward and easy to use – weather at home or in the salon! These tools use the latest technology and provide an outstanding performance on any type of hair. The Tool Collection features blow dryers, curl/waving irons, and straighteners. All Amika Tools have temperature control settings and will provide the style of your dreams.