Matrix SoColor 10AV Ash Violet Pre-Bonded

Rich, radiant color, & luminous shine. Matrix SoColor Pre-Bonded gives consistently stunning results from the stylists’ #1 choice in permanent color. It offers excellent grey coverage, subtle to dramatic blonde shades and vibrant, long lasting reds and luxurious, rich browns. Patented ColorGrip Dye Technology provides long lasting, rich, vibrant color with exceptional grey coverage. Now available with an upgraded, pre-bonded formula - with the same great tonality, consistency, and grey coverage you've come to love with the original SoColor. All SoColor Pre-Bonded Shades are fully mixable with original SoColor shades. The exclusive Bond-Protecting Concentrate protects the integrity of the hair, color after color.