L'Oreal Professionnel Serie Expert Blow-dry Fluidifier

Serie Expert Blow-Dry Fluidifier Shape Memory Cream is the solution to achieving a long-lasting, professional blowdry or style achieved with heat!  The professional formula with enriched thermo-reactive SRS (stimuli-responsive serum) + vegetal proteins deliver 4 days of shape-memory, 96-hour anti-frizz protection, and up to 450F heat protection!  The heat from any hot tool will activate the formula to create long-lasting style-memory for any style: straight, wavy or curly - for any hair type!  

Benefits:

-  Up to 4 days of style "memory"
-  96-hour anti-frizz protection
-  UP to 450F Heat Protection
-  Heat activated formula with any hot tool
-  Lightweight formula, will not weigh down the hair
-  Style like a pro!

How to use:  On towel-dried, damp hair, apply 2-3 pumps evenly throughout the hair.  Proceed to blow dry as usual & heat style the hair as desired.