Kenra Platinum Deluxe Defense Shampoo is a multi-protective cleanser that strengthens hair while defending against breakage, heat styling, and colour loss. It gently cleanses and helps repair the look of damage, enhancing shine and locking in moisture for healthier, more resilient strands. By reinforcing hair against the daily stress of blow-drying, hot tools, and colour services, it helps fragile, over-worked hair hold up better wash after wash. Scalp microbiome friendly and formulated without SLS and SLES sulfates and parabens, it is suitable for everyday use on colour-treated hair of every type and texture.