Kenra Platinum Truly Thickening Shampoo is a gentle cleanser that instantly helps plump up hair strands while removing buildup and excess oils from the hair and scalp. It adds hydration, texture, and shine for easy styling, and helps protect hair while reducing breakage caused by styling. Hair looks thicker and fuller from the very first use. Formulated without SLS and SLES sulfates and parabens, it is suitable for colour-treated hair.