Aveda Pure Abundance Volumizing Shampoo

Boost your hair’s natural volume and vitality with the Aveda Pure Abundance Volumizing Shampoo, a lightweight and clean formula tailored for fine or limp hair. This soft-gel textured shampoo transforms into a luxurious rich lather that removes product build-up and excess oil, while delivering up to 4 × the volume and 3 × the shine.

Featuring plant-based ingredients like amaranth seed extract and acacia gum, the formula plumps each strand from root to tip, minimizes surface friction and reduces breakage by up to 85 %. With its vegan, silicone-free composition and Aveda’s signature Pure-Fume™ aroma of jasmine, peppermint, palmarosa and ylang-ylang, this shampoo gives your hair volume, bounce and radiant shine — without heaviness.

Benefits of Aveda Pure Abundance Volumizing Shampoo

• Instantly adds visible lift and body to fine, flat hair.
• Delivers up to 4× more volume and 3× more shine.
• Helps reduce breakage by up to 85% for stronger, fuller-looking strands.
• Removes excess oil and product residue to allow roots to lift freely.
• Plant-derived ingredients; vegan, silicone-free, and cruelty-free.
• Safe for color-treated hair and suitable for daily use.

How to Use Aveda Pure Abundance Volumizing Shampoo

1. Apply to wet hair and scalp, massaging gently to activate the rich lather.
2. Rinse thoroughly, repeat if needed.
3. Follow with Pure Abundance Volumizing Conditioning Rinse and a volumizing final-style product for best results.
4. For root lift and enhanced bounce, finish with a round-brush blow-dry or air-dry with a diffuser.