Aveda Botanical Repair Purple Toning Shampoo

Brighten, strengthen, and neutralize brass in one step.

Aveda Botanical Repair™ Purple Toning Shampoo is a game-changing, plant-powered formula that tones blonde, grey, and silver hair while rebuilding the integrity of each strand. Infused with violet pigments to instantly counteract yellow tones and Aveda’s signature Botanical Repair™ technology, this shampoo delivers salon-fresh brightness and visible repair in a single wash.

Crafted with certified organic ingredients and a 94% naturally derived formula, it transforms dry, dull, or compromised hair into soft, luminous locks — without compromising on clean beauty standards.

Benefits of Aveda Botanical Repair™ Purple Toning Shampoo

• Neutralizes Brassiness: Violet pigments cancel out unwanted yellow and warm tones in blonde, grey, or silver hair.
• Strengthens from Within: Botanical Repair™ technology helps build inner bonds to reduce breakage and reinforce hair fibre.
• Restores Shine: Leaves hair vibrant, soft, and full of healthy movement.
• Clean, Vegan Formula: 94% naturally derived, silicone-free, sulfate cleanser-free, vegan, and cruelty-free.
• Salon-Quality Results at Home: Brightens hair tone between salon visits.

How to Use Aveda Botanical Repair™ Purple Toning Shampoo

1. Apply to wet hair and lather thoroughly.
2. Leave on for 2–5 minutes, depending on desired toning intensity.
3. Rinse well and follow with your favourite Aveda conditioner or Botanical Repair™ treatment.
4. Use 1–2 times per week or as needed to maintain cool tones.